Starbucks Now
Starbucks Now is a mobile-first retail concept for the Chinese market, integrating physical and digital touchpoints. It enables fast, convenient, and contactless ordering, allowing customers to place orders on mobile and pick up in-store.
We created a flexible logo system using the iconic Starbucks cup, integrating the “NOW” letters, with the “O” abstracting the Siren. The results of this new concept have been great. The mobile ordering system has been applied throughout more than 90% of Starbucks stores in China, and the online orders have increased significantly.
Role: Designer
Agency: Rong Design
Creative Director: Vitor Chi Sun
Starbucks Now is a mobile-first retail concept for the Chinese market, integrating physical and digital touchpoints. It enables fast, convenient, and contactless ordering, allowing customers to place orders on mobile and pick up in-store.
We created a flexible logo system using the iconic Starbucks cup, integrating the “NOW” letters, with the “O” abstracting the Siren. The results of this new concept have been great. The mobile ordering system has been applied throughout more than 90% of Starbucks stores in China, and the online orders have increased significantly.
Role: Designer
Agency: Rong Design
Creative Director: Vitor Chi Sun