STARBUCKS NFC JUICE
Starbucks Juice is a ready-to-drink NFC (Not From Concentrate) juice line designed for the Chinese market, sold exclusively in Starbucks stores. The packaging emphasizes freshness, real fruit, and natural ingredients through vibrant color palettes, bold typography, and playful fruit-inspired graphics.
The visual system highlights the product’s “Real Fruit, Real Fresh” positioning, combining a bright, youthful tone with Starbucks’ recognizable brand assets. The design enhances shelf impact, communicates product transparency, and appeals to health-conscious, on-the-go consumers seeking a refreshing and premium juice experience.
Role: Designer
Agency: Rong Design
Creative Director: Vitor Chi Sun
Starbucks Juice is a ready-to-drink NFC (Not From Concentrate) juice line designed for the Chinese market, sold exclusively in Starbucks stores. The packaging emphasizes freshness, real fruit, and natural ingredients through vibrant color palettes, bold typography, and playful fruit-inspired graphics.
The visual system highlights the product’s “Real Fruit, Real Fresh” positioning, combining a bright, youthful tone with Starbucks’ recognizable brand assets. The design enhances shelf impact, communicates product transparency, and appeals to health-conscious, on-the-go consumers seeking a refreshing and premium juice experience.
Role: Designer
Agency: Rong Design
Creative Director: Vitor Chi Sun