STARBUCKS INTENSO COLLECTION

Starbucks China launched the Intenso Collection, a new line of stronger coffee with its first espresso-focused cup design.

We created a refreshed visual system that balances boldness with premium espresso culture, emphasizing clarity and modernity. Moving away from the Siren, we introduced a strong STARBUCKS wordmark and applied Apron Green to enhance brand recognition and connect physical retail with digital touchpoints.

The result is a contemporary yet unmistakably Starbucks visual system that enhances shelf visibility and elevates the in-store campaign presence.

Role: Designer
Agency: Rong Design
Creative Director: Vitor Chi Sun

Packaging
Campaign

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NINA JIANG

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