Nina is a multidisciplinary graphic designer
Creating branding, packaging & digital design.
Paw&Co is a premium pet grooming brand built around the values of clean, honest, and quality-driven care. The brand aims to elevate everyday pet hygiene into a refined lifestyle experience, offering gentle, safe, and high-performance formulas for modern pet owners.
The visual identity embraces a minimal and sophisticated design language, combining muted tones, bold typography, and expressive pet photography to communicate trust, calm, and emotional connection. The packaging system reinforces Paw&Co’s premium positioning while highlighting product transparency, functional clarity, and a sense of quiet confidence.
The visual identity embraces a minimal and sophisticated design language, combining muted tones, bold typography, and expressive pet photography to communicate trust, calm, and emotional connection. The packaging system reinforces Paw&Co’s premium positioning while highlighting product transparency, functional clarity, and a sense of quiet confidence.
Little Creatures (Australia) and Hitachino Nest (Japan) collaborated to create a limited-edition craft beer named Tsubasa (翼), meaning “wings” in Japanese — symbolizing freedom, creativity, and cross-cultural exchange.
I was responsible for the packaging design, key visuals, and campaign collaterals, translating the spirit of both brands into a bold, collectible visual identity. The design blends Japanese iconography with expressive typography and vibrant color to evoke motion, energy, and storytelling, delivering a distinctive shelf presence and a memorable collaborative brand experience.
I was responsible for the packaging design, key visuals, and campaign collaterals, translating the spirit of both brands into a bold, collectible visual identity. The design blends Japanese iconography with expressive typography and vibrant color to evoke motion, energy, and storytelling, delivering a distinctive shelf presence and a memorable collaborative brand experience.
Starbucks Juice is a ready-to-drink NFC juice line for the Chinese market, sold exclusively in Starbucks stores.
The packaging highlights freshness and real fruit through vibrant colors, bold typography, and playful graphics. Built around the “Real Fruit, Real Fresh” concept, the design combines a youthful tone with recognizable brand elements, creating strong shelf impact and appealing to health-conscious, on-the-go consumers.
The packaging highlights freshness and real fruit through vibrant colors, bold typography, and playful graphics. Built around the “Real Fruit, Real Fresh” concept, the design combines a youthful tone with recognizable brand elements, creating strong shelf impact and appealing to health-conscious, on-the-go consumers.
“PAWket 爪心包” is Kotex’s first pocket-sized sanitary pad, designed to break away from conventional category visuals.
The concept combines “paw” and “pocket,” leading to a distinctive cat-themed identity that feels friendly, playful, and approachable while standing out on the shelf. Our work covered the full concept development and packaging system design for this new product line.
The result was highly successful. PAWket surpassed 10 million RMB in sales within three months, becoming the most popular new product launch in Kotex’s history. The design gained global recognition and was adapted for markets including Vietnam and Taiwan.
The concept combines “paw” and “pocket,” leading to a distinctive cat-themed identity that feels friendly, playful, and approachable while standing out on the shelf. Our work covered the full concept development and packaging system design for this new product line.
The result was highly successful. PAWket surpassed 10 million RMB in sales within three months, becoming the most popular new product launch in Kotex’s history. The design gained global recognition and was adapted for markets including Vietnam and Taiwan.
A rebranding project for the Chinese pet food brand Wanpy, focused on creating a more modern and approachable identity.
With decades of history, Wanpy has built strong recognition through its signature red color and badge-like logo. The rebrand was guided by two principles: continuity and transformation, retaining key brand assets while evolving its visual language to connect with a younger audience. With rounded typography and a brighter palette, the new identity brings a warmer, more contemporary feel while preserving brand recognition.
With decades of history, Wanpy has built strong recognition through its signature red color and badge-like logo. The rebrand was guided by two principles: continuity and transformation, retaining key brand assets while evolving its visual language to connect with a younger audience. With rounded typography and a brighter palette, the new identity brings a warmer, more contemporary feel while preserving brand recognition.
Onneo
Agency: Onneo
Year: 2025
Agency: Onneo
Year: 2025
A packaging design project for Onneo’s children’s moisturizing soft tissue, focused on creating a gentle, trustworthy, and modern brand experience for young families.
The design centers on softness and care, both visually and conceptually. A fresh green palette reinforces a sense of safety and natural comfort, while rounded typography and simple layouts enhance clarity and approachability. Playful yet minimal visual elements help differentiate the product within a highly competitive category, avoiding overly clinical or overly childish aesthetics.
The design centers on softness and care, both visually and conceptually. A fresh green palette reinforces a sense of safety and natural comfort, while rounded typography and simple layouts enhance clarity and approachability. Playful yet minimal visual elements help differentiate the product within a highly competitive category, avoiding overly clinical or overly childish aesthetics.
Pebo is a smart, pocket-sized aromatherapy brand designed to bring calm and balance into everyday life.
Inspired by the form of pebbles, the design combines natural aesthetics with innovative scent technology to create a portable moment of relaxation. We developed the full brand identity, product form, and packaging system, using soft shapes and a minimal visual language to express tranquility and modern wellness.
Inspired by the form of pebbles, the design combines natural aesthetics with innovative scent technology to create a portable moment of relaxation. We developed the full brand identity, product form, and packaging system, using soft shapes and a minimal visual language to express tranquility and modern wellness.
P-Box is an innovative project for Pampers that reimagines ordinary cardboard shipping boxes as something more meaningful.
Inspired by the idea that “small actions can make a big difference,” the design responds to the growing issue of packaging waste in China’s e-commerce landscape, where millions of cardboard boxes are discarded each year.
Through structural innovation, the P-Box transforms a commonly overlooked object into a functional and reusable item, extending its lifecycle while encouraging more sustainable everyday behavior.
Inspired by the idea that “small actions can make a big difference,” the design responds to the growing issue of packaging waste in China’s e-commerce landscape, where millions of cardboard boxes are discarded each year.
Through structural innovation, the P-Box transforms a commonly overlooked object into a functional and reusable item, extending its lifecycle while encouraging more sustainable everyday behavior.
A packaging system for TORRAS, translating its refreshed identity into a clear and modern retail presence.
The design focuses on simplicity and product clarity, using a refined color system, structured layouts, and minimal graphics to enhance shelf impact and brand recognition. The result is a consistent yet flexible system that reinforces TORRAS’ sleek, contemporary, and technology-driven positioning.
The design focuses on simplicity and product clarity, using a refined color system, structured layouts, and minimal graphics to enhance shelf impact and brand recognition. The result is a consistent yet flexible system that reinforces TORRAS’ sleek, contemporary, and technology-driven positioning.
Illustration
A selection of illustration work across branding, campaigns, and personal exploration.
My practice focuses on bold color, simplified forms, and playful visual storytelling. Each piece is designed to communicate ideas clearly while bringing a sense of character and energy to the brand.
My practice focuses on bold color, simplified forms, and playful visual storytelling. Each piece is designed to communicate ideas clearly while bringing a sense of character and energy to the brand.