LITTLE CREATURES X HITACHINO
Little Creatures (Australia) and Hitachino Nest (Japan) collaborated to create a limited-edition craft beer named Tsubasa (翼), meaning “wings” in Japanese — symbolizing freedom, creativity, and cross-cultural exchange.
I was responsible for the packaging design, key visuals, and campaign collaterals, translating the spirit of both brands into a bold, collectible visual identity. The design blends Japanese iconography with expressive typography and vibrant color to evoke motion, energy, and storytelling, delivering a distinctive shelf presence and a memorable collaborative brand experience.
Little Creatures (Australia) and Hitachino Nest (Japan) collaborated to create a limited-edition craft beer named Tsubasa (翼), meaning “wings” in Japanese — symbolizing freedom, creativity, and cross-cultural exchange.
I was responsible for the packaging design, key visuals, and campaign collaterals, translating the spirit of both brands into a bold, collectible visual identity. The design blends Japanese iconography with expressive typography and vibrant color to evoke motion, energy, and storytelling, delivering a distinctive shelf presence and a memorable collaborative brand experience.